VIDEOCRACY : HOW YOUTUBE IS CHANGING THE WORLD . . .

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world.

What we watch, create, upload, follow, subscribe to and share matters -- it tells us more about ourselves and our society than we could have imagined. Through rousing and illuminating behind-the-scenes looks at beloved videos and famous trends, Kevin Allocca's Videocracy reveals internet video's massive influence in our world.

YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. Its viral fads, endless tutorials, and colourful personalities provide us with surprisingly profound insight into human nature _ in all its glory and ignominy.

An unexpected portrait of modern culture, Videocracy lays bare how YouTube influences social movements, the future of art, and (occasionally) the power of awkward dance moves to become global phenomena, with each of us playing a major role in shaping it all.